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You want to “make it” in the music business, right? Does it seem almost impossible to make it happen? The perceived realities of the music industry seem too harsh, too risky, too difficult and too unstable to pursue a lucrative long term music career. The Myth: Most people believe there are only two possible outcomes when trying to become a professional musician: You either “make it” …. or you don’t. In other words, you either become a successful “star” by making a lot of money touring and selling records around the world (this is what most people refer to as “making it”). Or you are doomed to become a “starving artist” by trying to eek out enough money per month just to pay the rent and in the process you must live a hard life. This way of thinking (believing in the false myth) is exactly the same as believing that in our society there are only rich people and poor people (and nothing in between). Yes it was once that way in the past but we all know that today there exists a huge “middle class” in our society. And most people fall into this middle class. What does it mean to “make it”? Let me answer with a series of questions to you.
The reality: The truth is the make up of the music industry is very similar to our modern society:
Yes, that is not a misprint. The majority of professional musicians fall right in the middle. Most professionals do not have gold or platinum records on their walls. Most do not tour all over the world. But most of them also do not play at shady bars in the worst part of town for 20 people. Most of them do not eek out a minimal living just to pay the rent. Wait a minute, I have never heard that before! Why haven’t most people heard of this before? Because most do not fully understand the BIGGER PICTURE of music business and all the ways people can (and do) make a really good living as a musician who are not famous. You are not likely to hear of success stories of middle class (or even upper middle class) professionals for two main reasons:
The Silent Majority: The middle class professionals making a good and secure living as musicians are the silent majority in the industry. They are hiding just under the radar, almost invisible to the masses (who instead read about the rich and famous super stars). In many cases these people also understand that ideas used to create such a good, rewarding and comfortable life (including making good cash) are not that complicated. They also realize that if more people understood how it’s done, that may encourage more competition and therefore many of the pros are a bit secretive regarding exactly what and how they do things. And this is somewhat understandable since (at least some of) these people need to keep their livelihoods secure. What to do next? Obviously, all that is needed to do goes far beyond the list below. This article (and the list below) is merely a place to begin. This is what I recommend to do next…
In the next part of this series, I’ll talk more specifically on who and what your competition actually is. It’s probably not who and what you think may be. It is critical to understand this…. Because in order to “play the game to win” you must know who (and what) the players are…. Copyright 2007 Tom Hess Music Corporation. All rights reserved. Used by permission.
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